Design drives transformation by aligning purpose and value, integrating technology, and connecting knowledge. My approach uses storytelling as a dynamic connector to inspire, scale, and achieve meaningful transformations.
Ready to make design matter?
I bring decades of experience scaling and transforming organizations through relationship-centered branding and design initiatives that deliver both business results and meaningful user experiences.
I work under a flexible engagement model to complement internal teams, assemble experienced specialists, or lead projects through Plot—my agile design team that enables rapid delivery of results tailored to your specific needs.
Looking to combine creativity and agility?
My perspective on design, technology, and value generation comes from decades of professional practice and teaching at Columbia University and Pratt Institute. I share these insights through ’rithmic, my Substack publication, and bring this thinking to businesses, teams, and professional forums.
Looking for a future-focused creative perspective for your team or conference?
Design Leader with 30+ years expertise implementing strategic frameworks that connect organizational purpose with measurable value creation. Faculty at Columbia University and Pratt Institute.
Diego’s deep experience was instrumental in launching a thriving branding practice that now serves some of the world’s most sophisticated brands. He sees around corners where others simply see walls.
Nick, Creative Chairperson, Accenture Song, Former R/GA
Diego has been a singularly important designer for me over the years. I have worked with him to execute successful projects and have relied on him as a key advisor for all subjects related to design and brand marketing execution. His brand and design systems are not only distinctive but also result in tangible results.
Sal, CFO Pro+Analytics
Diego’s meticulously-designed workshops were essential for our femtech, Oest. He expertly guided us to identify and prioritize our audiences and define our brand's role and approach with each. Clarifying and inspiring, he pushed us to be boldly focused and differentiated: critical for a startup. Highly recommended!Susan, Femtech co-founder. Former Google.
